Betsey Johnson. We all know the name. We have seen her creative, whacky, indifferent, yet totally irresistible collection items strut down the most popular runways all around the world. Speaking for all fashion fanatics,[PAUSE], perhaps I need to rephrase that: Speaking for TRUE fashion fanatics, we all know the fashion icon: Betsey Johnson! She is cute, wild and never fails to be the top talk of most fashion shows. The question is: how did she get where she is today in the world of fashion? How bad do you want to know--bad or real bad? Either/or, continue reading to find out "Betsey's Brand History"!
After a decade of designing for various fashion labels, Betsey had an idea to open her own specialty store that ultimately became a reality to what we now know as: The Betsey Johnson label! In 1978 she formed a partnership with Chantal Bacon and started her label. Finally she was given the freedom to execute her fashion ideas to its fullest potential! The same year Betsey and Chantal launched their first retail store in the heart of Soho. In the early 80's, the duos opened another store in LA. Today there are over 65 Betsey Johnson stores worldwide. With a store in London, Vancouver, Toronto, Japan, Europe and Asia, I'd say the passion for fashion diva has come a long way toward international brand expansion!
In 2003, Betsey broadened her company with new categories including handbags and lingerie. Soon after, she continued this trend by adding footwear, belts, eyewear, watches, costume jewelry, swimwear, legwear, outerwear, and a fragrance. What had initially been labeled a "clothing collection" is now a top American Lifestyle Brand!
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